WHY STORIES?
Stories can make us laugh, they can make us cry, they can entertain or enlighten us. Stories can teach us lessons, and give us insight into ideas and concepts. Stories help illustrate an idea or concept better than a set of facts because a story gives people a reason to care about what you’re saying.

BELIEF CREATES ACTION
Tell your audience a story, by introducing them to characters they love or hate. Help them build an emotional bond with these characters, and you will inspire them to believe in your cause, when they believe in your cause, they will ACT.

GET EMOTIONAL
When you tell stories that allow people to become emotionally invested in the characters and the plot, the audience will relate to the characters and the lessons learned because they relate to your story, and therefore your message.